SMALL BUSINESSES MUST find ways to squeeze every dollar of profitability out of sales and opticals are no exception. The compounding pressure of maintaining c
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How to Professionally Tell a Coworker They’re an Idiot?
IF YOU’VE GOOGLED, “How do you professionally tell a coworker they’re an idiot?” Keep reading.
Many can recall the moments I am referring to here. You are working your tail off at your desk and overhear a team member say the most ridiculous thing to a patient. Whether the patient gets upset, leaves, or doesn’t purchase eyewear, the opportunity with that patient is now gone because of this interaction.
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4 Ways To Make Sure You Always Have Your Hot Sellers
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After all, you can’t sell what you don’t have.
Eliminate Capture Rate Killer Conversations and Increase Optical Sales Like You’ve Never Imagined
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These sorts of exchanges between staff and patients happen all the time in optical offices but you can avoid these foot-in-mouth scenarios and turn uncomfortable interactions into ones that set the stage for purchasing eyewear.
This Is the Most Important Decision You Can Make To Increase Sales Right Now!
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A new sales philosophy could absolutely transform your optical business.
Inspired by Motivational Speaking Great Will Smith: Refine Your Pitches
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Because even The Fresh Prince knows grooves can become ruts.
Don’t Use the ‘Sink or Swim’ Approach to Train Eyecare Hires
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It rarely works well and there is a better alternative.
4 Frame Turn Analytics Misconceptions That Hinder Your Optical’s Ability to Maximize Sales
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If you’re not using data to make decisions, you’re using emotions, and that’s bad business.
Opticals, Let’s Make Your Sales-Love Status Steamy
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We are not professional athletes, but we are eyecare professionals, and together we can get to second base.
Published on January 11, 2022 By
ONE OF THE very first things I realized, when I entered the optical world 15 years ago, is that there is ...
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