SMALL BUSINESSES MUST find ways to squeeze every dollar of profitability out of sales and opticals are no exception. The compounding pressure of maintaining c
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How to Professionally Tell a Coworker They’re an Idiot?
IF YOU’VE GOOGLED, “How do you professionally tell a coworker they’re an idiot?” Keep reading.
Many can recall the moments I am referring to here. You are working your tail off at your desk and overhear a team member say the most ridiculous thing to a patient. Whether the patient gets upset, leaves, or doesn’t purchase eyewear, the opportunity with that patient is now gone because of this interaction.
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Is Casual Attire Killing Eyewear Sales in Your Optical?
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It may be time for a team fit check.
Published September 13, 2022 By
WE HAVE ALL felt the pain of having a patient say they want their Rx to buy their glasses elsewhere. Many factors can contribute to this unfortunate conversation, but one of the biggest...
3 Signs Your Frame Inventory Has Gone Rogue
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Everyone has a reason it’s not getting the focus it needs and it usually boils down to how complex and hard it seems to be. Let’s tackle it!
3 Ways to Create a Positive Selling Culture for Your Eyecare Business
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It’s not just buzzwords, its a path toward a sense of camaraderie and empowerment for your team.
Stop Your Annual Sales!
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And let’s get rid of the never-ending frame clearance while we’re at it.
Freshen Up for Success
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May 2, 2023 ROB's Independent Strong by Dr. Jennifer Stewart featuring Kayla
Here in New England, the days are getting longer, the weather is (hopefully!) getting warmer, and my flowers are starting to peek through the ground. This can only mean one thing — we have made it through the winter, and ...
How Do You Professionally Tell a Coworker They’re an Idiot?
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If you’ve ever Googled that question, keep reading.
3 Easy Steps to Increase Your Sales Confidence
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Focus on them to strengthen self-assurance, increase patient satisfaction and improve sales.
Got an Unmotivated Team? Improve Sales Numbers With Improved Leadership
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Encouraging a change in leadership mindset allows leaders to facilitate new team habits to achieve goals despite the excuses that are always there.
Stop Your Patients From Cheating With Online Opticals!
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With these 3 ways to make your selection easier to love.
3 Reasons to Purge Stagnant Inventory for the New Year
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It is the simplest way to dramatically change your sales this year.
4 Ways To Turn Your Optical Goals Into Reality
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After all, that which is tracked will grow, but that which is properly incentivized will grow quickly.
4 Ways To Make Sure You Always Have Your Hot Sellers
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After all, you can’t sell what you don’t have.
Eliminate Capture Rate Killer Conversations and Increase Optical Sales Like You’ve Never Imagined
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These sorts of exchanges between staff and patients happen all the time in optical offices but you can avoid these foot-in-mouth scenarios and turn uncomfortable interactions into ones that set the stage for purchasing eyewear.
This Is the Most Important Decision You Can Make To Increase Sales Right Now!
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A new sales philosophy could absolutely transform your optical business.
Inspired by Motivational Speaking Great Will Smith: Refine Your Pitches
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Because even The Fresh Prince knows grooves can become ruts.
Don’t Use the ‘Sink or Swim’ Approach to Train Eyecare Hires
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It rarely works well and there is a better alternative.
4 Frame Turn Analytics Misconceptions That Hinder Your Optical’s Ability to Maximize Sales
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If you’re not using data to make decisions, you’re using emotions, and that’s bad business.
Opticals, Let’s Make Your Sales-Love Status Steamy
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We are not professional athletes, but we are eyecare professionals, and together we can get to second base.
Published on January 11, 2022 By
ONE OF THE very first things I realized, when I entered the optical world 15 years ago, is that there is ...
Podcasts Featuring Kayla Ashlee
Never miss an episode. She has loads of fun with industry experts. You will hear Kayla's top tips and the latest discussions on all things successful in eyecare.
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