Enjoy the
Spexy Article Collection

Enjoy the Spexy Article Collection

Here's a fun one⤵︎

Here's a fun one...

How to Professionally Tell a Coworker They’re an Idiot?

IF YOU’VE GOOGLED, “How do you professionally tell a coworker they’re an idiot?” Keep reading.

Many can recall the moments I am referring to here. You are working your tail off at your desk and overhear a team member say the most ridiculous thing to a patient. Whether the patient gets upset, leaves, or doesn’t purchase eyewear, the opportunity with that patient is now gone because of this interaction.

READ IT HERE

The Article Collection

Refine Your Communication to Better Your Sales

If you become a better communicator with your patients by refining your communication skills you can improve your sales performance. Here’s how…

Published April 21, 2024 By Kayla Ashlee

Invision April 2024 Issue

BOB WALKS OUT on the court. The gym smell is masked by the coffee in his alma mat

...

READ IT HERE ➔

Why Creating Brand Ambassadors Among Your Staff Is The Most Authentic Form of Sales

And how they allow for your optical to utilize the power of referrals to transform the sales process.

Published May 27, 2024 By Kayla Ashlee

Invision May 2024 Issue

IT’S LONG BEEN known that referrals are the very best form of advertisement. Many businesses offer spiffs to customers that refe

...

READ IT HERE ➔

Get Out of the Sunwear Trap!

Don’t sell many suns? We can fix that.

Published June 25, 2024 By Kayla Ashlee

Invision June 2024 Issue

SALLY IS YOUR long-time frame rep and has a brand that does well for your optical. You sit down as she sets up tray after tray of the latest summer releases. You have already done the numbe

...

READ IT HERE ➔

Time to Try Paperthin Changes for Higher Optical Sales

The key is small, compounding change. It’s what sets top performing opticals apart from the rest.

Published September 9, 2024 By Kayla Ashlee

INVISION July-August 2024

GET RICH QUICK. An intense diet and workout plan. A magical pill to fix everything. We want dramatic changes and we want it n

...

READ IT HERE ➔

What Are Your All-Star Sales Stats?

If you’re not sure, it’s time for a little Rah-Rah!

Published September 29, 2024 By Kayla Ashlee

Invision September 2024 Issue

ICAN CHAT WITH my husband and he’ll be unable to recall the entire conversation we had just last week with some friends. Yet, the same man can recall every detail abo

...

READ IT HERE ➔

The Right Pair of Frames Can Transform A Wearer’s Confidence

So why are so many of the folks selling them those glasses looking so … drab?

Published November 6, 2024 By Kayla Ashlee

Invision October 2024 Issue

YOU DON’T HAVE to be in the optical world long to see the powerful effect a great pair of glasses has. From needing eyewear they weren’t excited

...

READ IT HERE ➔

Block Your 2025 Calendar For These 3 Things Now!

And you will literally be planning to improve your sales.

Published January 6, 2025 By Kayla Ashlee

INVISION November-December 2024

“HOW MANY DAYS until Christmas?!?” Every. Single. Year… I tell myself, “I am going to start prepping earlier so I can enjoy the holidays.” But before I know it,

...

READ IT HERE ➔

Stop Carrying So Many Brands!

Many opticals allow poor sellers to linger, accumulate, and unknowingly take up a large percentage of their inventory. Here’s what to do instead.

Published January 30, 2025 By Kayla Ashlee

Invision January 2025 Issue

“WHAT PROBLEM IS the most shocking for offices to learn about their optical?

...

READ IT HERE ➔

How You Are Speaking Is Losing Sales in Your Optical

3 ways doctors and opticians can adapt how they are speaking to convey competence

Published February 18, 2025 By Kayla Ashlee

Invision February 2025

“YOU NATURALLY GIVE a lot of dominance cues.”

“Thanks?” I reply, uncertain if this is a good thing. “Oh, it is great!” Jenn Denham, Chief Growt

...

READ IT HERE ➔

4 Steps to Move the Needle on Your Big Picture Goals

You already know your big picture goals. What goals or objectives are you willing to tackle to achieve them?

Published March 31, 2025 By Kayla Ashlee

Invision March 2025

ABLANK TEXT BOX with a flashing cursor awaits while you ponder the answer to: “Tell me what goals or objectives you are wan

...

READ IT HERE ➔

Your Management Style is Hurting Your Sales

Here are two shifts you can make to fix it.

Published April 23, 2025 By Kayla Ashlee

Invision April 2025

“SERIOUSLY!?! WE HAD one goal this month—sell more frames—and we failed again! My team is just not motivated. I can’t get them to listen. Nothing is changing.” This frustration is shared b

...

READ IT HERE ➔

How Do You Professionally Tell a Coworker They’re an Idiot?

If you’ve ever Googled that question, keep reading.

Published May 23, 2023 By Kayla Ashlee

Invision May 2023 Issue

IF YOU’VE GOOGLED, “How do you professionally tell a coworker they’re an idiot?” Keep reading.

Many can recall the moments I am referring to here. You are working your tail off

...

READ IT HERE ➔

4 Frame Turn Analytics Misconceptions That Hinder Your Optical’s Ability to Maximize Sales

If you’re not using data to make decisions, you’re using emotions, and that’s bad business.

Published February 3, 2022 By Kayla Ashlee

Invision February 2022 Issue

TO BETTER YOUR sales relationship you must be honest about how you measure up. Knowing where you are will allow you to maximize wh

...

READ IT HERE ➔

Opticals, Let’s Make Your Sales-Love Status Steamy

We are not professional athletes, but we are eyecare professionals, and together we can get to second base.

Published on January 11, 2022 By Kayla Ashlee

Invision January 2022 Issue

ONE OF THE very first things I realized, when I entered the optical world 15 years ago, is that there is ...

READ IT HERE ➔

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Podcasts Featuring Kayla Ashlee

Never miss an episode. She has loads of fun with industry experts. You will hear Kayla's top tips and the latest discussions on all things successful in eyecare.

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Enjoy the Spexy Article Collection

Enjoy the Spexy Article Collection

Here's a fun one⤵︎

Here's a fun one...

How to Professionally Tell a Coworker They’re an Idiot?

The Article Collection

If you become a better communicator with your patients by refining your communication skills you can improve your sales performance. Here’s how…

And how they allow for your optical to utilize the power of referrals to transform the sales process.

Don’t sell many suns? We can fix that.

The key is small, compounding change. It’s what sets top performing opticals apart from the rest.

If you’re not sure, it’s time for a little Rah-Rah!

So why are so many of the folks selling them those glasses looking so … drab?

And you will literally be planning to improve your sales.

Many opticals allow poor sellers to linger, accumulate, and unknowingly take up a large percentage of their inventory. Here’s what to do instead.

3 ways doctors and opticians can adapt how they are speaking to convey competence

You already know your big picture goals. What goals or objectives are you willing to tackle to achieve them?

Here are two shifts you can make to fix it.

If you’ve ever Googled that question, keep reading.

If you’re not using data to make decisions, you’re using emotions, and that’s bad business.

We are not professional athletes, but we are eyecare professionals, and together we can get to second base.

Podcasts Featuring Kayla Ashlee

Contact us!

[email protected]

(929) 777-5817We pride ourselves in being SUPER helpful! ​Drop us a DM, send an email, or give us a call. Email is usually the fastest!

Join Our Free Trial

Enjoy the
Spexy Article Collection

(929) 777-5817
We pride ourselves in being SUPER helpful! Drop us a DM, send an email, or give us a call. Email is usually the fastest!