Try one of the most vulnerable and transformative exercises you can do to improve your sales.

Making optical decisions based on metrics, not emotions, can lead to increased profitability.

May 2, 2023 ROB's Independent Strong by Dr. Jennifer Stewart featuring Kayla

Here in New England, the days are getting longer, the weather is (hopefully!) getting warmer, and my flowers are starting to peek through the ground. This can only mean one thing —  we have made it through the winter, and ...

Pretesting conversation techniques for optometry: Enhancing patient engagement and eyewear sales

By Kayla Ashlee in Review of Optometric Business

Jan. 22, 2025

Is your practice harnessing the influence of pretesting technicians? You can train your pretesting technicians to start the conversation ...

Part 1 of four-part series on improving your capture rate.

By Kayla Ashlee in Review of Optometric Business

August 21, 2024

It is said that the enemy of great is not bad; the enemy of great is good. When we talk about ways to increase optical sales, there ...

It rarely works well and there is a better alternative.

Because even The Fresh Prince knows grooves can become ruts.

A new sales philosophy could absolutely transform your optical business.

These sorts of exchanges between staff and patients happen all the time in optical offices but you can avoid these foot-in-mouth scenarios and turn uncomfortable interactions into ones that set the stage for purchasing eyewear.

It may be time for a team fit check.

Published September 13, 2022 By Kayla Ashlee

Invision September 2022 Issue

WE HAVE ALL felt the pain of having a patient say they want their Rx to buy their glasses elsewhere. Many factors can contribute to this unfortunate conversation, but one of the biggest...

After all, you can’t sell what you don’t have.

After all, that which is tracked will grow, but that which is properly incentivized will grow quickly.

It is the simplest way to dramatically change your sales this year.

With these 3 ways to make your selection easier to love.

Encouraging a change in leadership mindset allows leaders to facilitate new team habits to achieve goals despite the excuses that are always there.

Focus on them to strengthen self-assurance, increase patient satisfaction and improve sales.

And let’s get rid of the never-ending frame clearance while we’re at it.

It’s not just buzzwords, its a path toward a sense of camaraderie and empowerment for your team.

Everyone has a reason it’s not getting the focus it needs and it usually boils down to how complex and hard it seems to be. Let’s tackle it!

Easy tips for how you can significantly increase sales while ensuring that patients leave with eyewear that meets their highest expectations.

...And they may be placing unnecessary obstacles on your sales.

Adapt how you lead and see improved growth and sales this year.

A little trick borrowed from our improv friends to keep the sales conversation moving forward.

Being thoughtful about strategically choosing what is showcased on your optical retail displays will show a massive improvement in your overall sales.