How to Professionally Tell a Coworker They’re an Idiot?
IF YOU’VE GOOGLED, “How do you professionally tell a coworker they’re an idiot?” Keep reading.
Many can recall the moments I am referring to here. You are working your tail off at your desk and overhear a team member say the most ridiculous thing to a patient. Whether the patient gets upset, leaves, or doesn’t purchase eyewear, the opportunity with that patient is now gone because of this interaction.
READ IT HEREThe Article Collection
The one thing you can’t afford NOT to do and the 4 characteristics you need to make the most of it.
THROUGH MY MEMBERS, I get to see the successes that would be deemed a win in most independent opticals. I also get to s...
Try one of the most vulnerable and transformative exercises you can do to improve your sales.
Sticking to “what you’ve always done” is keeping you from massive opportunities, and these red flags signal you’re stuck.
Invision July-August 2025 Issue
“IF YOU DISPLAY your sunglasses like this in your optical,” as I showed the before and after phot...
Change is something that takes effort. Being confident in your decision to bring on new tools or technologies by asking these questions is a solid start.
“WHY WOULD I use Kayak to compare hundreds of travel sites at once? I like...
These 3 steps, belief in your leadership ability, and a little intentionality are all you need.
“SHE WON’T SMILE when greeting patients, she’s monotone, and patients complain about her.”
“So why do you keep her then?” I asked.
“...
Here are two shifts you can make to fix it.
Making optical decisions based on metrics, not emotions, can lead to increased profitability.
Published in Independent Strong
Behind the Scenes: How We Successfully Took Control of Our Optical Inventory
By Allise Markowski, OD featuring Kayla
You already know your big picture goals. What goals or objectives are you willing to tackle to achieve them?
3 ways doctors and opticians can adapt how they are speaking to convey competence
Many opticals allow poor sellers to linger, accumulate, and unknowingly take up a large percentage of their inventory. Here’s what to do instead.
Pretesting conversation techniques for optometry: Enhancing patient engagement and eyewear sales
By Kayla Ashlee in Review of Optometric Business
Jan. 22, 2025
Is your practice harnessing the influence of pretesting technicians? You can train your pretesting technicians to start the conversation ...
And you will literally be planning to improve your sales.
So why are so many of the folks selling them those glasses looking so … drab?
If you’re not sure, it’s time for a little Rah-Rah!
The key is small, compounding change. It’s what sets top performing opticals apart from the rest.
Keys to improving optical sales.
Part 1 of four-part series on improving your capture rate.
By Kayla Ashlee in Review of Optometric Business
August 21, 2024
It is said that the enemy of great is not bad; the enemy of great is good. When we talk about ways to increase optical sales, there is a...
And how they allow for your optical to utilize the power of referrals to transform the sales process.
If you become a better communicator with your patients by refining your communication skills you can improve your sales performance. Here’s how…
Being thoughtful about strategically choosing what is showcased on your optical retail displays will show a massive improvement in your overall sales.
A little trick borrowed from our improv friends to keep the sales conversation moving forward.
Adapt how you lead and see improved growth and sales this year.
...And they may be placing unnecessary obstacles on your sales.
Easy tips for how you can significantly increase sales while ensuring that patients leave with eyewear that meets their highest expectations.
Podcasts Featuring Kayla Ashlee
Never miss an episode. She has loads of fun with industry experts. You will hear Kayla's top tips and the latest discussions on all things successful in eyecare.
Find your Favorite Optical Podcast