Because education should move your practice forward—not just check a box.
Built by independents, Excellence LIVE talks and workshops give you tools you can actually use, conversations that challenge how you think, and inspiration that lasts far beyond the CE hours earned.
RSVP to the Courses Below
Downloadable Schedule
Friday, Sep 11th
Saturday, Sep 12th
Friday
Friday, September 11th at 7pm
Your Frame Markup is Killing Your Profitability
with Kayla Ashlee 1 hour workshop
There is not a standard class offered in our industry that trains on proper retailing of frame inventory. This has left professionals like you blindly throwing darts when it comes to pricing and hoping you make money in the end. Good news ... there is an actual retail science of how to properly price and merchandise your frames!
Join in and open the opportunities in your optical with simple adaptations you can start making on Monday morning.
Saturday
Saturday, September 12th at 9am
Decoding Gen Z: Proven Methods to Build Outstanding Optical Teams
with Kayla Ashlee 1 hour COPE & ABO Credits have been ordered for those who registered COPE Pending
Bridge the generational gap that is holding back your success. Many doctors and optical leaders have no idea how to create a high performing team. Add to that the disconnect with hiring Gen Z employees and most just cringe. You will learn about what Gen Z responds to and is motivated by. Then you will be given tactical steps you can implement to build a stronger team and create a more modern experience in your practice.
Saturday, September 12th at 11:30am
Proven Frame Merchandising: Techniques to Influence Patients
with Kayla Ashlee 1 hour COPE & ABO Credits have been ordered for those who registered COPE Pending
The disappointment of patients leaving with their prescription is all too common. Would you believe that many of us are actually influencing them to NOT buy from us? Once you can identify how your team and your display merchandising is contributing to the patient walking, you can change it. This course will give you the techniques to genuinely influence your patients’ decisions that you can begin implementing right away. Bring the whole team in for this one!
Saturday, September 12th at 3:30pm
10 Ways to Build Trust & Motivate Patients to Buy
with Kayla Ashlee 1 hour workshop
Would you believe that the interactions you and your team are having with your patients are unintentionally sending signals NOT to purchase from you? YIKES!
Verbal and non-verbal communication can be mastered to send the right signals along with stronger patient connections. This workshop will give you and your team the control to genuinely influence your patients’ decisions. Then you will be given tactical steps you can implement to build a stronger connection with your patients and create a more captivating experience in your optical.
Meet your Speaker
Kayla Ashlee
ABOC @bespexy
As the founder and CEO of Spexy®, Kayla created a binge-worthy online training platform designed to help independent opticals master the art of connection, selling more eyewear, and build thriving, profitable practices. She’s a certified optician, international speaker, podcast booster, and the creator of FrameTurn®. Known for her bold, no-BS delivery and relatable, high-energy presence, Kayla’s been featured as one of Vision Monday’s Most Influential Women in Eyecare in 2025, appeared on the cover of Invision Magazine, and was honored with the 2025 Optical Women's Association Emerging Leader Award.
Whether she’s speaking to a packed room of industry pros, is coaching optical teams online, or headlining popular podcasts, Kayla brings fresh ideas, fierce encouragement, and proven tools to back it all up. If you’re ready to rethink optical? You’ve found who you need. To learn more visit www.spexy.co.
