Because education should move your practice forward
not just check a box.
Built by independents, Excellence LIVE talks and workshops give you tools you can actually use, conversations that challenge how you think, and inspiration that lasts far beyond the CE hours earned.
RSVP to the Courses Below
Downloadable Schedule
Friday Evening, Sept 11th
Saturday, Sept 12th
Friday Evening
Friday, September 11th at 7pm
Your Frame Markup is Killing Your Profitability
with Kayla Ashlee 1 hour workshop
There is not a standard class offered in our industry that trains on proper retailing of frame inventory. This has left professionals like you blindly throwing darts when it comes to pricing and hoping you make money in the end. Good news ... there is an actual retail science of how to properly price and merchandise your frames!
Join in and open the opportunities in your optical with simple adaptations you can start making on Monday morning.
Once you have added all your classes to the cart, go ahead and "check out" via the shopping cart, add your info and you will be all set!
Saturday
Saturday, September 12th at 9am
Gen Z Mastery: Selling to the Next Generation
with Kayla Ashlee 1 hour COPE & ABO Credits have been ordered for those who registered COPE Pending
When it comes to Gen Z patients we find ourselves at a loss for words. Gen Z seems disinterested, completely disengaged, and not at all wanting to shopping our optical. News Flash: They are not any of those things! They are assessing you, hungry for your direction and proven to be the generation happy to pay more for a product they value. We will reveal this misunderstood group and how they are easily predictable. Learn how to create a more modern optical experience with Gen Z to grow your practice.
Once you have added all your classes to the cart, go ahead and "check out" via the shopping cart, add your info and you will be all set!
Saturday, September 12th at 11:30am
Proven Frame Merchandising: Techniques to Influence Patients
with Kayla Ashlee 1 hour COPE & ABO Credits have been ordered for those who registered COPE Pending
The disappointment of patients leaving with their prescription is all too common. Would you believe that many of us are actually influencing them to NOT buy from us? Once you can identify how your team and your display merchandising is contributing to the patient walking, you can change it. This course will give you the techniques to genuinely influence your patients’ decisions that you can begin implementing right away. Bring the whole team in for this one!
Once you have added all your classes to the cart, go ahead and "check out" via the shopping cart, add your info and you will be all set!
Saturday, September 12th at 3:30pm
10 Ways to Build Trust & Motivate Patients to Buy - Stop the Walkouts!
with Kayla Ashlee 1 hour workshop
Would you believe that the interactions you and your team are having with your patients are unintentionally sending signals NOT to purchase from you? YIKES!
Verbal and non-verbal communication can be mastered to send the right signals along with stronger patient connections. This workshop will give you and your team the control to genuinely influence your patients’ decisions. Then you will be given tactical steps you can implement to build a stronger connection with your patients and create a more captivating experience in your optical.
Once you have added all your classes to the cart, go ahead and "check out" via the shopping cart, add your info and you will be all set!
Meet your Speaker
Kayla Ashlee
ABOC @bespexy
As the founder and CEO of Spexy®, Kayla created a binge-worthy online training platform designed to help independent opticals master the art of connection, selling more eyewear, and build thriving, profitable practices. She’s a certified optician, international speaker, podcast booster, and the creator of FrameTurn®. Known for her bold, no-BS delivery and relatable, high-energy presence, Kayla’s been featured as one of Vision Monday’s Most Influential Women in Eyecare in 2025, appeared on the cover of Invision Magazine, and was honored with the 2025 Optical Women's Association Emerging Leader Award.
Whether she’s speaking to a packed room of industry pros, is coaching optical teams online, or headlining popular podcasts, Kayla brings fresh ideas, fierce encouragement, and proven tools to back it all up. If you’re ready to rethink optical? You’ve found who you need. To learn more visit www.spexy.co.
