Online optical and big box want you compliant.
Spexy LIVE makes you dangerous.
Two days of unfiltered workshops that challenge how you think, sharpen how you sell, and put more frames on faces. For every doctor, optician, tech, receptionist, and manager ready to run their practice like they mean it.
If you're one who refuses to blend in, RSVP below
Learn more about this year's event in Santa Monica
You can even start booking appointments through the Loft Booking App!
Discover LOFT
Friday Afternoon
Friday, October 16th at 2pm
Stop Managing. Start Leading:
The Framework for High-Performing Optical Teams
with Kayla Ashlee - 1 hour workshop
Everyone Welcome! COPE & ABO CE Available (COPE Pending)
A great framework is a repeatable system. When every team member knows exactly what growth looks like and owns their part in getting there, the success of your team thrives. Build that structure once, and it works for every kind of team member you hire, fueling the kind of growth most opticals only dream about.
Once you have added all your classes to the cart, go ahead and "check out" via the shopping cart, add your info and you will be all set!
Friday, October 16th at 3pm
Stop the Walkouts: 10 Ways to Build Trust & Motivate Patients to Buy
with Kayla Ashlee - 1 hour workshop
Everyone Welcome! COPE Course ID 104164-PM & ABO Course ID S25N017 (COPE Pending)
We are being influenced daily in society without even realizing it. In your optical, you are already influencing, but since you don’t even realize it, you are unintentionally influencing your patient NOT to purchase from you. Why don’t you start positively using your influence? This course will teach you to do just that in multiple areas of your optical practice.
Once you have added all your classes to the cart, go ahead and "check out" via the shopping cart, add your info and you will be all set!
Saturday Morning
Saturday, October 17th at 10am
Gen Z Mastery: Selling to the Next Generation
with Kayla Ashlee - 1 hour workshop
Everyone Welcome! COPE Course ID 106497-PM & ABO CE Available (COPE Pending)
When it comes to Gen Z patients, we find ourselves at a loss for words. Gen Z seems disinterested, completely disengaged, and not at all wanting to shopping our optical. News Flash: They are not any of those things! They are assessing you, hungry for your direction and proven to be the generation happy to pay more for a product they value. We will reveal this misunderstood group and how they are easily predictable. Learn how to create a more modern optical experience with Gen Z to grow your practice.
Once you have added all your classes to the cart, go ahead and "check out" via the shopping cart, add your info and you will be all set!
Saturday, October 17th at 11am
Proven Frame Merchandising: Techniques to Influence Patients to Buy
with Kayla Ashlee - 1 hour workshop
Everyone Welcome! COPE Course ID:102704-PM & ABO Course ID: S26N011 (COPE Pending)
The disappointment of patients leaving with their prescription is all too common. Would you believe that many of us are actually influencing them to NOT buy from us? Once you can identify how your team and your display merchandising is contributing to the patient walking, you can change it. This course will give you the techniques to genuinely influence your patients' decisions that you can begin implementing right away. Bring the whole team in for this one!
Once you have added all your classes to the cart, go ahead and "check out" via the shopping cart, add your info and you will be all set!
Meet your Speaker
Kayla Ashlee
ABOC @spexy.co
As the founder and CEO of Spexy®, Kayla created a binge-worthy online training platform designed to help independent opticals master the art of connection, selling more eyewear, and build thriving, profitable practices. She’s a certified optician, international speaker, podcast booster, and the creator of FrameTurn®. Known for her bold, no-BS delivery and relatable, high-energy presence, Kayla’s been featured as one of Vision Monday’s Most Influential Women in Eyecare in 2025, appeared on the cover of Invision Magazine, and was honored with the 2025 Optical Women's Association Emerging Leader Award.
Whether she’s speaking to a packed room of industry pros, is coaching optical teams online, or headlining popular podcasts, Kayla brings fresh ideas, fierce encouragement, and proven tools to back it all up. If you’re ready to rethink optical? You’ve found who you need. To learn more visit www.spexy.co.
Contact us!
Email: [email protected]
Learn More: (208) 965-2588
Members Only: (929) 777-5817
