does your brand have a story worth telling?
When optical teams understand the "why", they sell more frames. The Spexy Brand Hype Collection puts your message on demand in front of over 2,000 independent ECPs. Spexy members are growth-driven independent opticals who value education that helps them sell with confidence. This is your chance to tell your brand story beyond in-office visits.
There is no catch
Let’s keep this easy. Here’s what to expect, what qualifies, and how we set you up to create a Brand Hype recording that actually resonates and impacts independent opticals so they can tell your story to their patients.
Why So Inexpensive?
This isn’t a pay-to-play platform. The modest $25 fee helps our team cover the time required to review, edit, and publish your Brand Hype Training, while ensuring Spexy remains fully authentic with unbiased coaching for our member opticals.
Spexy can’t be bought ... and that’s exactly the point.
Pre-Qualifiers
Not every brand is the right fit and that’s intentional. We prioritize independent brands with a meaningful story to share. Each submission video is reviewed to ensure strong alignment with what our members value most.
(Reminder: a cheap price point is not a story.)
Show Me
Nervous about being in front of the camera?
You won’t be left wondering what or how to record. Your Rep Guide includes a framework guide and Brand Hype example so you can see exactly how to position your brand story for maximum impact.
Follow the model, hit record, and you’re on your way.
Let’s be clear
this isn’t for everyone.
This is NOT a fit if:
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Your brand’s main selling point is simply being the cheapest
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You represent primarily licensed or mass-distributed product with no clear story
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You’re looking for a hard-sell pitch instead of authentic brand education
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Supporting independent opticals is not a core priority for your brand
Spexy members value differentiation and brands that help independents win. We protect that standard.
Yes! I'm in...
*Your email must be a company email with the appropriate
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