Interested in becoming your own Success Story?
Success in independent optometry comes from delivering an exceptional level of care, connection, and service.
What you don't know is that the most successful practices are quietly using A.I. to enhance the patient visit behind the scenes —elevating the optical experience, refining patient communication, and delivering a more customized patient journey.
Join the next Spexy LIVE Webinar
Decode Your Practice's Future
with special guest Eugene Shatsman
Learn how patient-focused A.I. will attract new patients, increase your capture rate, and deliver a more personalized patient experience from start to finish.
Those who attend LIVE get access to free downloads that recorded viewers will not receive!
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January 2026
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The details for this kick-ass
Spexy LIVE Webinar:
Decode Your Practice's Future
Patient-focused A.I. that attracts new patients, increases your capture rate and delivers a more personalized patient experience
Spexy LIVE Webinar with special guest Eugene Shatsman
January 2026 - Details TBD
In this webinar, we’ll show you how discreet, well-designed A.I. systems can support your luxury independent optical experience while enhancing your signature human touch.
You’ll discover how to use A.I. to:
- Craft beautifully tailored patient communications and follow-ups
- Maintain consistency across the patient visit and team interactions
- Influence your patients' buying habits
- Optimize monotonous tasks so your team focus on the in-person patient experience
LIVE Attendees will be given free downloads and access opportunities reserved only for attendees who join the Webinar LIVE!
This session is designed for growth-minded ODs and Optical Leadership who want to simplify their business, increase optical sales, and modernize the experience with proven techniques. Get ready to walk away with tools you can start utilizing in your practice the very next day.
Date January 2026 - Details TBD
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Decode Your Practice’s Future
LIVE webinar here!
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Eugene Shatsman is a powerhouse in optometric growth.
As the Managing Partner of National Strategic Group, he leads hundreds of experts in transforming marketing and consumer/patient behavior data into real results. Eugene is known for his high-energy presentations based on eyecare-industry data.
Kayla watched him deliver a captivating keynote at a Power Practice event, where he revealed missed opportunities to optical leaders who walked away with a plan of action and a sense of confidence to make real change.
Eugene's knowledge in consumer psychology and strategic marketing, allows him to demystify complex concepts like A.I. optimization and patient acquisition all with a research-backed approach. All of this is why Kayla is bringing his knowledge to the Spexy family to learn more!
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