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Spexy LIVE

is coming to a city near you

Jan 31st - Feb 2 Milan, Italy
Feb 12-14 Orlando, FL
Feb 19-22 Palm Springs, CA
March 5 - 7 New York City, NY
Mar 11-14 Orlando, FL
Mar 20-21 Dallas/Fort Worth, TX
April 10 - 12 Minneapolis, MN
Apr 17-19 Boston, MA
May 1 - 3 Vancouver, CA

in Santa Monica, CA

RSVP Here
 

SEE the most beautiful eyewear & LEARN how it can make you amazingly profitable!

Kayla will be teaching 4 sessions packed with valuable insights you can implement in your optical on Monday morning.

In between sessions immerse yourself in the Loft's curation of independent luxury eyewear.

Free access!

All you have to do is RSVP and we will send you everything you need for the full experience

RSVP Here

Don't Miss It!

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We want to 

Learn
About You!

Spexy LIVE is the perfect opportunity for us to get out of the studio and meet our members. We want to get to know more about each of you, your struggles, your successes, and this is the perfect opportunity to do just that!

Podcasts Featuring Kayla Ashlee

Never miss an episode. We have loads of fun with industry experts. You will hear Kayla's top tips and the latest discussions on all things successful in eyecare.

Find Your Favorite Optical Podcast

A Spexy Membership is the Answer

Ever dream of the possibilities of each team member being amazing in their role?

That's not a dream. That's Spexy.
  • Training a new team member. Total breeze.
  • Optimizing your frame inventory. Super simple.
  • Adapt your team into sales gurus. Our specialty.
  • Get more patient referrals. The talk of the town.
  • Build a motivated team. Such a huge stress relief.
  • Increase your capture rate. Oh yeah, and dramatically!

Spexy+ 

All of the Spexy learning in one fabulous membership!
Every series and every course is accessible to you at any time.

From perfecting the interview process and newbie training, all the way to leadership refinement...you are covered. Plus the ability to master the billing and collections, cha-ching!

Membership Details

Spexy+ Premium 

All of the Spexy+ membership paired with customized analytics through FrameTurn® and one-on-one personalized coaching from you very own advisor on our ProTip Team.

Your optical is a huge investment! Maximize your R.O.I. with customized analytics and proven coaching from the ProTip Team.

Membership Details

 

Contact us! 
[email protected]
Email is usually the fastest!
(929) 777-5817
We pride ourselves in being SUPER helpful! ​Drop us a DM, send an email, or give us a call. 
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in Santa Monica, CA

RSVP Here
 

SEE the most beautiful eyewear & LEARN how it can make you amazingly profitable!

Kayla will be teaching 4 sessions packed with valuable insights you can implement in your optical on Monday morning.

In between sessions immerse yourself in the Loft's curation of independent luxury eyewear.

Free access!

All you have to do is RSVP and we will send you everything you need for the full experience

RSVP Here

Don't Miss It!

There are only

00

DAYS

00

HOURS

00

MINS

00

SECS

left ... RSVP now!

Stop the Walkouts Series

  1. Episode 1 - Influential Communication

    5 lessons
    1. Are you a note taker?
    2. Knowing the Types
    3. Reading their Cues
    4. "But our office..." - No more excuses
    5. Episode 1 Quiz

  2. Episode 2 - Influence When Welcoming

    4 lessons
    1. Environmental Influences
    2. Nonverbal Influences
    3. Verbiage & Gestures In Action
    4. Episode 2 Quiz

  3. Episode 3 - Influence in Pretesting

    5 lessons
    1. Intro & 2 Vital Adjustments
    2. Your Influence with Connection Cues
    3. Verbiage In Action
    4. BONUS: Exclusive feature in Review of Optometric Business
    5. Episode 3 Quiz

  4. Episode 4 - Influence in the Exam Room

    9 lessons
    1. Optometrist Handoff & Intro to Pt Scenarios
    2. BELIEF: The non-verbal Stamp of Approval
    3. BODY LANGUAGE & LISTENING: Fronting for Connection
    4. VERBIAGE: Powerful prescriptions from the chair
    5. Optician Handoff
    6. Supercharge the Handoff
    7. BONUS: Exclusive feature in Invision Magazine
    8. BONUS: Display Competence by modifying a few words - Power Practice Bonus Content
    9. Episode 4 Quiz

  5. Episode 5 - Influence in the Optical

    5 lessons
    1. The Influence you have in your Role
    2. Proper Transition after the Handoff
    3. Responding to Patient Objections
    4. Reading your Patient
    5. Episode 5 Quiz

  6. Episode 6 - "The Eyeglass Rule" Stop handing them the Rx!

    2 lessons
    1. Apply the Rule WITHOUT Losing Patients
    2. Episode 6 Quiz

  7. Episode 7 - Bringing it all Together

    2 lessons
    1. Increase your Capture Rate
    2. What's next in your optical growth?

Spexy 101 Course

  1. Welcome to the Spexy 101 Course

    2 lessons
    1. Watch this FIRST! 3 Minute Guide
    2. New Hire Training Checklist

  2. Section 1: Understanding the Office

    4 lessons
    1. 6, 7, 8 & 9 (Office Manual, Job Duties, Office Flow & Patient Experience)
    2. 10 & 11 (Patient Demographic & Scheduling Patients)
    3. 12, 13 & 14 (System Order Tracking, Phone Etiquette, Notify Patient of Orders)
    4. Spexy 101 Quiz Section 1

  3. Section 2: Dive Into The Optics

    9 lessons
    1. 16 (How to Read Written Prescriptions)
    2. 17, 18 & 19 (Check-In CLs, Check-In SRx Quality, & Lists of Labs and Manu.)
    3. 20 & 21 (Protocol On Order Delays & Insurance Access)
    4. 22 (Frame Repair and Modifications)
    5. 23 (Inserting Lenses Into Frames)
    6. 24 (Policy On Releasing Prescriptions)
    7. 25 (Warranties vs. Redos)
    8. 26 (Pretesting)
    9. Section 2 Quiz

  4. Section 3.1 & 3.2: Where It All Began

    15 lessons
    1. 28 & 29 (Different Than Ever Before & Eye Anatomy)
    2. 30 (4 Main Eye Conditions)
    3. 31 & 32 (Bending Light & Explaining An Rx)
    4. 33 & 34 (Frame Type and Frame & Lens Measurements)
    5. 36 (Factors of Thicker Lenses)
    6. Spexy 101 Quiz Section 3 - Part 1
    7. 37 & 38 (The Right Frame & Choosing Materials)
    8. 39 (AntiReflective Treatment)
    9. 40 (Finishing Touches on Lenses)
    10. 41 (Frame Ordering Terms)
    11. 42 & 43 (Adjusting Frames)
    12. 44 (SV and Traditional vs. Digital)
    13. 45 (Progressives)
    14. 46 & 47 (Lined MF Lenses & Task Specific Lenses)
    15. Spexy 101 Quiz Section 3 - Part 2

  5. Section 4: Bringing It All Together

    14 lessons
    1. 50 Check-In: Verifying Glasses Rx
    2. 52 (Fitting Measurements)
    3. 54, 55 & 56 (Effective Power, Vertex and Effective Power, & SRx vs. CLRx)
    4. 57 & 58 (Ordering Lenses & VCP Dynamics)
    5. 59 (Dispensing Glasses)
    6. 60 (Fitting & Patient Satisfaction)
    7. 61 (Instructing New Wearers)
    8. 62 (Basics of Prism)
    9. 63 (Transposing Rx)
    10. 64 (Troubleshooting Glasses)
    11. 65 (Troubleshooting Contacts)
    12. 66 (Contact Lens Lessons)
    13. New Contact Lens Wearer Guide
    14. Spexy 101 Quiz Section 4

  6. Now you know!

    2 lessons
    1. What's next in your optical growth?
    2. Have you found Spexy 101 beneficial?

Billing Mastery Course

  1. A glimpse into the course...

    3 lessons
    1. Earn your Certificate!
    2. Intro to the Billing Mastery Course
    3. Here's your first download!

  2. Insurance Foundations

    5 lessons
    1. Translating the Insurance Language
    2. Effectively Credential Your Doctors
    3. Setting Proper Fees for Your Office
    4. Navigating Medical Plans & Vision Plans
    5. Insurance Foundations Quiz

  3. Exam Codes to Get Paid

    7 lessons
    1. Understanding Codes: S Codes, 92XXX Codes, Refraction Codes
    2. 99XXX E/M Codes: Time Based Coding
    3. 99XXX E/M Codes: Medical Decision Making
    4. Commonly Used Exam Codes To Get Paid
    5. Coordination of Benefits
    6. Eye Health Management
    7. Exam Codes to Get Paid Quiz

  4. Medical Codes to Get Paid

    8 lessons
    1. Modifiers
    2. Red Eyes, Corneal Abrasions, Foreign Body, Bandage Contact, Amniotic Tissue
    3. Cataract Surgery: Co-managed Care, Post-Op Refraction & Post-Op Glasses Billing
    4. Dry Eye: Testing, Special Treatments, Punctal Plugs
    5. Special Testing: OCT, VF, Pachymetry & Fundus Photos
    6. Vision Therapy
    7. Telehealth
    8. Medical Codes to Get Paid Quiz

  5. Best Practices Before & During the Exam

    4 lessons
    1. Scheduling Best Practices
    2. Chart Prep & Check-In Best Practices
    3. Explaining Benefits & Check Out Best Practices
    4. Best Practices Before & During the Exam Quiz

  6. Best Practices After the Visit

    4 lessons
    1. Claim Filing: Different Ways to File, Filing Materials, Rejections & Denials
    2. Payment Reconciliation: RA Codes, Denials, Zero Amounts, Vision Plan Charge Backs
    3. Monitoring Your AR & Gettin' Paid $$$
    4. Best Practices After the Visit Quiz

  7. That's a wrap!

    2 lessons
    1. Thanks!
    2. Free Billing & Procedure Code analysis from Power Practice

  8. What's next Check this out...

    1 lesson
    1. What will you master now?

Amplified Optical Series

  1. Navigating This Course

    3 lessons
    1. Earn The Art of Patient Interaction Certificate!
    2. Why this course is important
    3. How to watch & tools for success and tricks to retaining information as an adult.

  2. Episode 1 - The Repeatable Processes

    4 lessons
    1. Perception
    2. Inquiries & Objections
    3. Understanding the Right & Wrong Words to Say
    4. Episode 1 Quiz

  3. Episode 2 - Missed Opportunities & Future Opportunities

    6 lessons
    1. Intro and Downloads
    2. Front Desk
    3. Pretesting / Tech
    4. Optometrists
    5. Opticians
    6. Episode 2 Quiz

  4. Episode 3 - Inquiries & Objections We Hear

    6 lessons
    1. All Roles Prep and Downloads
    2. Front Desk
    3. Pretesting / Tech
    4. Optometrists
    5. Opticians
    6. Episode 3 Quiz

  5. Episode 4 - Market Your Amazing Optical

    7 lessons
    1. New kind of Referrals
    2. Reviews - How to get great ones!
    3. For Leadership - Pt. Reviews and Incentives for Change
    4. Monitor Your Walkouts
    5. Best Practices in Patient Recall
    6. Interview with Anagram
    7. Episode 4 Quiz

  6. Episode 5 - Wrap Up

    1 lesson
    1. What's next? Check this out...

FrameTurn Mastery Series

  1. Episode 1 - Get Ready! Here it Comes...

    2 lessons
    1. New Level of Mastery
    2. Gather Your Data

  2. Episode 2 - Your FrameTurn Set Up

    9 lesson
    1. Login & Annual Gross Revenue

    1. Select Your Brands

      1. Defining Brands
      2. Missing Brand & Private Label

    2. Brand Details

      1. Marking New & Discontinued Brands
      2. Standard & Specialty
      3. Enter Sales, Review... then Finalize
      4. Setup Complete: Questionnaire

    3. In the Queue

      1. Get ready!

    4. Have your Introductory Code?

      1. Enter Your Code Here to Access Episode 3

  3. Episode 3 - A Quick Overview of Your Optical

    5 lessons

    1. A New Perspective on Inventory

      1. Simple Facts
      2. The Truth
      3. Current Status & Innovative Approach
      4. Your Full Assessment

    2. Have your Full Assessment code?

      1. Enter your Code Here to access Episode 4

  4. Episode 4 - Dive into Your Opportunities

    12 lessons

    1. A Glance at Your Optical

      1. A Glance & The Big Picture

    2. Reflect on Price Distribution

      1. Your Pricing Distribution by Percentage
      2. Your Pricing Distribution by Quantity

    3. Your Good Performing Brands

      1. Reward Your Good Sellers

    4. Your A-Style Initiative

      1. Identifying Your A Styles
      2. Duplicate A Style Colors
      3. Increase the Price of A Styles

    5. The Poor Performing Brands

      1. Steps to Move Poor Performers
      2. Brand Hype Trainings
      3. Under Performance Plan

    6. Under-Showcased Brands

      1. Removing the Chaos

    7. Think you got it? Episode 4 Quiz

      1. Episode 4 - Think you got it?

  5. Episode 5 - Foundation for Managing an Optical - Releasing Jan 16th, 2026

    0 lessons

    1. Ways to Move Discontinued Product

    2. Ideal Reordering Habits

    3. Creating an Amazing Trunk Show!

    4. The Right & Wrong Way to Structure Pricing

    5. Sales Reps: They work for you

    6. Do you have a cannibal?

  6. Episode 6 - You get to meet with your Spexy Advisor!

    1 lesson
    1. Schedule your ProTip Talk here

  7. Episode 7 - Another level of understanding - Releasing January 23rd, 2026

    2 lessons

    1. Frame Buying

      1. Beware of "Specials" from Frame Manufacturers
      2. Ideal Ordering and Reordering Habits & What to Avoid

  8. Episode 8 - Releasing Jan 16th, 2026

    0 lessons

    1. Merchandising Meetings

  9. Episode 9 - Releasing Jan 16th, 2026

    0 lessons

    1. Zoning Meetings

The Leadership Course

  1. Welcome!

    2 lessons
    1. Course Overview
    2. Follow your Local and Federal Regulations!

  2. The Idea of a Great Leader

    4 lessons
    1. Optical Leadership Styles
    2. The Struggle for Opticals
    3. Toxic vs. Thriving Leadership
    4. The Idea of a Great Leader Quiz

  3. How To Create a Thriving Culture

    4 lessons
    1. 2 Results of a Lacking Culture
    2. 3 Tips to Strengthen Culture
    3. Bad Apples
    4. How to Create a Thriving Culture Quiz

  4. Proven Meeting Habits

    4 lessons
    1. Individual Annual Reviews & Quarterly Checkins
    2. Team Monthly Meetings
    3. Team Weekly Pow-Wows
    4. Proven Meeting Habits Quiz

  5. Accountability

    3 lessons
    1. Creating Accountability for Your Team
    2. Creating Accountability for Yourself
    3. Accountability Quiz

  6. The Tough Conversations

    7 lessons
    1. Control the Convo with Questions
    2. Body Language in Tough Conversations
    3. Encouraging Self-Improvement
    4. Falling Short to "You're Fired!"
    5. The Conversation of a Raise
    6. Discipline & Expectations
    7. The Tough Conversations Quiz

  7. Incentivizing for Growth

    4 lessons
    1. Humans Love Incentives
    2. The Importance of Aiming the Arrow to Shoot It
    3. Goal Setting is so much more than S.M.A.R.T.
    4. Cycling your Practice Goals to Create Improved Habits

  8. Course Wrap Up

    3 lessons
    1. Key Takeaways
    2. Success in Implementing Changes
    3. What is next?

Optical Sell Smart Series

  1. The Best Method to Utilize this Series

    1 lesson
    1. How to Use the Optical Sell Smart Course

  2. Lesson 1: 100% AntiReflective Treatment

    4 lessons
    1. Optical Uniqueness - Selling the best AR is best for your patient and best for you! Patient Perception
    2. Sales Training - Simplify your AR sales pitch! The power of the "quote"
    3. Business Metrics - Retail Pricing of your AR, Simplify your AR offerings, AR Tracking
    4. Team Focus - Incentivizing higher AR sales to make a HABIT!

  3. Lesson 2: Increase Profitability of Contact Lenses

    5 lessons
    1. Optical Uniqueness - Why is your patient leaving your office to buy contacts? Keep them with a PROMISE.
    2. Sales Training - The technique to sell annual supplies of contact lenses.
    3. Business Metrics - Contact Lens Capture Rate on Annual Supplies and tool that will search your patient base and text them to buy from you! WHAT!?!?!
    4. Team Focus - The importance of a great Office Manual
    5. Dr. Contact Lens Full Interview

  4. Lesson 3: Fill the Schedule

    4 lessons
    1. Optical Uniqueness - First Impressions Matter...Even Over the Phone
    2. Sales Training - The Proper Phone Answering Techniques...STOP LOSING PATIENTS BEFORE THEY EVEN COME IN!
    3. Business Metrics - The Value of Each Person on That Schedule
    4. Team Focus - Incentivizing the Team to Create a Refined Habit on Scheduling

  5. Lesson 4: Importance of Good Brands, Uncover a Need, Scheduled Meetings

    4 lessons
    1. Optical Uniqueness - Your Brands Represent You!
    2. Sales Training - Identify a WANT, uncover a NEED to make any SALE
    3. Business Metrics - Most Important Numbers to Run in your Office
    4. Team Focus - The Value of Scheduled Meetings for your Entire Team (it will make you more money, so yes, it is worth it)

  6. Lesson 5 Minimizing Walk-Outs, Team Reviews

    5 lessons
    1. Follow your State and Federal Regulations!
    2. Optical Uniqueness - Why do you have walk-outs?
    3. Business Metrics - Creating Metrics of Why Patients are Leaving will Help to Make the Necessary Changes to Keep Them.
    4. Team Focus - Effective Employee Reviews and Quarterly Check-Ins will Create a Happier and Higher Producing Team
    5. Sales Training - The Power of Your Words in the Sales Process

  7. Lesson 6: Frame Show Mastery

    4 lessons
    1. Helpful Frame Show PDF
    2. Frame Show Planning
    3. Frame Show Marketing
    4. Frame Show Practice Enhancers

  8. Lesson 7: Lens Materials

    4 lessons
    1. Optical Uniqueness: Understanding Lens Materials
    2. Sales Training: Techniques to Selling Lenses for the Sake of Optics
    3. Business Metrics: Lens Materials Covering Your Costs and Making You Profitable
    4. Team Focus: Incentivizing Your Team to Make a Habit of Offering Better Lens Materials

  9. Lesson 8 Retail Pricing

    5 lessons
    1. Simplify Your Retail Pricing in Your Optical Intro
    2. Simplified Pricing for Lenses: The More Simple Your Pricing the Easier It Will Sell
    3. Setting Up Simplified Pricing for Lenses Practice Enhancer
    4. Setting Up Simplified Pricing for Frames
    5. Maximize Pricing for Services in Your Practice and STOP DISCOUNTING EVERYTHING!

  10. Lesson 9: Multiple Pair Sales

    4 lessons
    1. Optical Uniqueness: Ready to Make More Money? Start Mastering Multiple Pair Sales
    2. Sales Training: Multiple Pair Sales Techniques Finessed in ALL AREAS of the Office
    3. Business Metrics: Tracking Multiple Pair Sales. Because if We Track It, We Can Grow It!
    4. Team Focus: Incentivizing the New Multiple Pair Sales Techniques to Become a Habit

  11. Lesson 10 Professionalism

    6 lessons
    1. Follow your State and Federal Regulations!
    2. Optometric Professionalism Intro
    3. Optical Uniqueness: The Importance of Your Appearance
    4. Sales Training: Your Professionalism is Reflected in Your Profitability
    5. Business Metrics: Professionalism is the New Standard
    6. Team Focus: Upholding Professionalism in Your Office is Part of Success

  12. Lesson 11: Frame Inventory Management

    4 lessons
    1. Sales Training: Ordering Habits are a Major Factor in the Ability for Frames to Sell
    2. Team Focus: Reflecting on Your Plan to Maximize Inventory Ordering
    3. Optical Uniqueness: Finding Unique Brands and Styles That Keep 'Em Coming Back
    4. Business Metrics: The R.O.I. of Your Frame Inventory and How to Maximize it

  13. Lesson 12: Hiring In An Optical Office, It's Just Different.

    4 lessons
    1. Team Focus: Hiring for Your Team? Make Sure You Use the Personality Profiler!
    2. Optical Uniqueness: Creating a Great Team, Starts with ATTRACTING Great People
    3. STOP Asking Terrible Interview Questions! Use these Interview Questions and Ask Them the Right Way
    4. Business Metrics: The Cost of Hiring a New Employee to Understand the Importance of the Hiring Process

  14. What's next? Check this out...

    1 lesson
    1. What will your team master next?

Socially Spexy Series

  1. Welcome to Socially Spexy

    2 lessons
    1. Sneak Peek into Socially SPEXY
    2. How to Use Socially Spexy

  2. Start Up Kit for Socially Spexy

    11 lessons
    1. Social Media Consent Form.pdf
    2. Start Up Kit: Capturing Great Photos
    3. Start Up Kit: Capturing Followers
    4. Start Up Kit: Engaging Followers
    5. Start Up Kit: Capturing Followers Practice Enhancers
    6. More Practice Enhancers
    7. Creating an Instagram Story
    8. Creating an Instagram Story: Picture in a picture
    9. How to create a Reel in Instagram
    10. How to create a Reel from a template in Instagram
    11. The benefits of Instagram Carousel Posts and How To Upload

  3. Socially Spexy February 2026

    3 lessons
    1. February 2026 Explainer Video
    2. February 2026 Posting Guide
    3. February 2026 Practice Downloads

  4. Socially Spexy January 2026

    3 lessons
    1. January 2026 Explainer Video
    2. January 2026 Posting Guide
    3. January 2026 Practice Downloads

The Monster Series

  1. We've created a Monster

    2 lessons
    1. Course Intro "How did we get here?"
    2. Welcome to the Course

  2. Making the most of your In-Network status

    5 lessons
    1. Lesson 2 Intro
    2. Lesson 2 Exams- Maximize on each one
    3. Lesson 2 Frames **EYE OPENER**
    4. Lesson 2 Lenses- Break it all down
    5. Lesson 2 Contact Lenses

  3. Reflect on Your Profitability

    2 lessons
    1. Lesson 3 Profitability
    2. Lesson 3 & 4 Practice Enhancer

  4. What if You Escaped?

    3 lessons
    1. Lesson 4 Escaping
    2. Anagram (Previously known as Patch) Preview
    3. Anagram Partnership

  5. We've created Independence

    3 lessons
    1. Lesson 5 Independence
    2. Open Access Marketing Materials
    3. Keep an eye out for "Divorcing the Monster"

  6. What's next? Check this out...

    1 lesson
    1. What will you master next?