Optical Sell Smart Series

1. The Best Method to Utilize this Series

   1 lesson

   1. How to Use the Optical Sell Smart Course

2. Lesson 1: 100% AntiReflective Treatment

   4 lessons

   1. Optical Uniqueness - Selling the best AR is best for your patient and best for you! Patient Perception
   2. Sales Training - Simplify your AR sales pitch! The power of the "quote"
   3. Business Metrics - Retail Pricing of your AR, Simplify your AR offerings, AR Tracking
   4. Team Focus - Incentivizing higher AR sales to make a HABIT!

3. Lesson 2: Increase Profitability of Contact Lenses

   5 lessons

   1. Optical Uniqueness - Why is your patient leaving your office to buy contacts? Keep them with a PROMISE.
   2. Sales Training - The technique to sell annual supplies of contact lenses.
   3. Business Metrics - Contact Lens Capture Rate on Annual Supplies and tool that will search your patient base and text them to buy from you! WHAT!?!?!
   4. Team Focus - The importance of a great Office Manual
   5. Dr. Contact Lens Full Interview

4. Lesson 3: Fill the Schedule

   4 lessons

   1. Optical Uniqueness - First Impressions Matter...Even Over the Phone
   2. Sales Training - The Proper Phone Answering Techniques...STOP LOSING PATIENTS BEFORE THEY EVEN COME IN!
   3. Business Metrics - The Value of Each Person on That Schedule
   4. Team Focus - Incentivizing the Team to Create a Refined Habit on Scheduling

5. Lesson 4: Importance of Good Brands, Uncover a Need, Scheduled Meetings

   4 lessons

   1. Optical Uniqueness - Your Brands Represent You!
   2. Sales Training - Identify a WANT, uncover a NEED to make any SALE
   3. Business Metrics - Most Important Numbers to Run in your Office
   4. Team Focus - The Value of Scheduled Meetings for your Entire Team (it will make you more money, so yes, it is worth it)

6. Lesson 5 Minimizing Walk-Outs, Team Reviews

   5 lessons

   1. Follow your State and Federal Regulations!
   2. Optical Uniqueness - Why do you have walk-outs?
   3. Business Metrics - Creating Metrics of Why Patients are Leaving will Help to Make the Necessary Changes to Keep Them.
   4. Team Focus - Effective Employee Reviews and Quarterly Check-Ins will Create a Happier and Higher Producing Team
   5. Sales Training - The Power of Your Words in the Sales Process

7. Lesson 6: Frame Show Mastery

   4 lessons

   1. Helpful Frame Show PDF
   2. Frame Show Planning
   3. Frame Show Marketing
   4. Frame Show Practice Enhancers

8. Lesson 7: Lens Materials

   4 lessons

   1. Optical Uniqueness: Understanding Lens Materials
   2. Sales Training: Techniques to Selling Lenses for the Sake of Optics
   3. Business Metrics: Lens Materials Covering Your Costs and Making You Profitable
   4. Team Focus: Incentivizing Your Team to Make a Habit of Offering Better Lens Materials

9. Lesson 8 Retail Pricing

   5 lessons

   1. Simplify Your Retail Pricing in Your Optical Intro
   2. Simplified Pricing for Lenses: The More Simple Your Pricing the Easier It Will Sell
   3. Setting Up Simplified Pricing for Lenses Practice Enhancer
   4. Setting Up Simplified Pricing for Frames
   5. Maximize Pricing for Services in Your Practice and STOP DISCOUNTING EVERYTHING!

10. Lesson 9: Multiple Pair Sales

    4 lessons

    1. Optical Uniqueness: Ready to Make More Money? Start Mastering Multiple Pair Sales
    2. Sales Training: Multiple Pair Sales Techniques Finessed in ALL AREAS of the Office
    3. Business Metrics: Tracking Multiple Pair Sales. Because if We Track It, We Can Grow It!
    4. Team Focus: Incentivizing the New Multiple Pair Sales Techniques to Become a Habit

11. Lesson 10 Professionalism

    6 lessons

    1. Follow your State and Federal Regulations!
    2. Optometric Professionalism Intro
    3. Optical Uniqueness: The Importance of Your Appearance
    4. Sales Training: Your Professionalism is Reflected in Your Profitability
    5. Business Metrics: Professionalism is the New Standard
    6. Team Focus: Upholding Professionalism in Your Office is Part of Success

12. Lesson 11: Frame Inventory Management

    4 lessons

    1. Sales Training: Ordering Habits are a Major Factor in the Ability for Frames to Sell
    2. Team Focus: Reflecting on Your Plan to Maximize Inventory Ordering
    3. Optical Uniqueness: Finding Unique Brands and Styles That Keep 'Em Coming Back
    4. Business Metrics: The R.O.I. of Your Frame Inventory and How to Maximize it

13. Lesson 12: Hiring In An Optical Office, It's Just Different.

    4 lessons

    1. Team Focus: Hiring for Your Team? Make Sure You Use the Personality Profiler!
    2. Optical Uniqueness: Creating a Great Team, Starts with ATTRACTING Great People
    3. STOP Asking Terrible Interview Questions! Use these Interview Questions and Ask Them the Right Way
    4. Business Metrics: The Cost of Hiring a New Employee to Understand the Importance of the Hiring Process

14. What's next? Check this out...

    1 lesson

    1. What will your team master next?