The Optical Sell Smart Series

A collection of videos to improve your office meetings and get your team implementing real changes to refine the patient experience.

No more complaining

during meetings!

Use this series to host hyper-focused meetings for your team. Meetings that are quick, tackle real issues in independent opticals, with solutions to implement change on a team level. From sales training to technical education, troubleshooting, enhancing practice production and much more, this series optimizes the potential of your team.

56 videos for better meetings

6.5 hours of video content

Included in your Spexy Membership

All the Brilliance learned in this series

The Optical Sell Smart Series details

Best Way to Implement Each Episode

Episode 1: 100% AntiReflective Treatment

Episode 2: Increase your Profitability of Contact Lenses

Episode 3: Fill the Schedule

Episode 4: Importance of Good Brands, Uncover a Need, Scheduled Meetings

Episode 5: Minimizing Walkouts & Team Reviews

Episode 6: Hosting a Frame Show / Trunk Show

Episode 7: Lens Materials

Episode 8: Retail Pricing

Episode 9: Multiple Pair Sales

Episode 10: Professionalism

Episode 11: Frame Inventory Management

Episode 12: Hiring in an optical, it's just different

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Unlimited access to the Spexy Optical Training to upskill your entire team! Give your team the resources to grow.

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The Optical Sell Smart Series

A collection of videos to improve your office meetings and get your team implementing real changes to refine the patient experience.

No more complaining

during meetings!

56 videos for better meetings

6.5 hours of video content

Included in your Spexy Membership

All the Brilliance learned in this series

The Optical Sell Smart Series details

Best Way to Implement Each Episode

How to use the Optical Sell Smart Series

Episode 1: 100% AntiReflective Treatment

Optical Uniqueness - Selling the best AR is best for your patient and best for you! Patient Perception

Sales Training - Simplify your AR sales pitch! The power of the "quote"

Business Metrics - Retail Pricing of your AR, Simplify your AR offerings, AR Tracking

Team Focus - Incentivizing higher AR sales to make a HABIT!

Episode 2: Increase your Profitability of Contact Lenses

Optical Uniqueness - Why is your patient leaving your office to buy contacts? Keep them with a PROMISE.

Sales Training - The technique to sell annual supplies of contact lenses.

Business Metrics - Contact Lens Capture Rate on Annual Supplies and tool that will search your patient base and text them to buy from you! WHAT!?!?!

Team Focus - The importance of a great Office Manual

Customizable Office Manual & Practice Enhancers

Dr. Contact Lens Full Interview

Episode 3: Fill the Schedule

Optical Uniqueness - First Impressions Matter...Even Over the Phone

Sales Training - The Proper Phone Answering Techniques...STOP LOSING PATIENTS BEFORE THEY EVEN COME IN!

Business Metrics - The Value of Each Person on That Schedule

Team Focus - Incentivizing the Team to Create a Refined Habit on Scheduling

Episode 4: Importance of Good Brands, Uncover a Need, Scheduled Meetings

Optical Uniqueness - Your Brands Represent You!

Sales Training - Identify a WANT, uncover a NEED to make any SALE

Business Metrics - Most Important Numbers to Run in your Office

Team Focus - The Value of Scheduled Meetings for your Entire Team (it will make you more money, so yes, it is worth it)

Episode 5: Minimizing Walkouts & Team Reviews

Optical Uniqueness - Your Brands Represent You!

Sales Training - Identify a WANT, uncover a NEED to make any SALE

Business Metrics - Most Important Numbers to Run in your Office

Team Focus - The Value of Scheduled Meetings for your Entire Team (it will make you more money, so yes, it is worth it)

Episode 6: Hosting a Frame Show / Trunk Show

Helpful Frame Show PDF

Frame Show Planning

Frame Show Marketing

Frame Show Practice Enhancers

Episode 7: Lens Materials

Optical Uniqueness: Understanding Lens Materials

Sales Training: Techniques to Selling Lenses for the Sake of Optics

Business Metrics: Lens Materials Covering Your Costs and Making You Profitable

Team Focus: Incentivizing Your Team to Make a Habit of Offering Better Lens Materials

Episode 8: Retail Pricing

Simplify Your Retail Pricing in Your Optical Intro

Simplified Pricing for Lenses: The More Simple Your Pricing the Easier It Will Sell

Setting Up Simplified Pricing for Lenses Practice Enhancer

Setting Up Simplified Pricing for Frames

Maximize Pricing for Services in Your Practice and STOP DISCOUNTING EVERYTHING!

Episode 9: Multiple Pair Sales

Optical Uniqueness: Ready to Make More Money? Start Mastering Multiple Pair Sales

Sales Training: Multiple Pair Sales Techniques Finessed in ALL AREAS of the Office

Business Metrics: Tracking Multiple Pair Sales. Because if We Track It, We Can Grow It!

Team Focus: Incentivizing the New Multiple Pair Sales Techniques to Become a Habit

Episode 10: Professionalism

Follow your State and Federal Regulations!

Optometric Professionalism Intro

Optical Uniqueness: The Importance of Your Appearance

Sales Training: Your Professionalism is Reflected in Your Profitability

Business Metrics: Professionalism is the New Standard

Team Focus: Upholding Professionalism in Your Office is Part of Success

Episode 11: Frame Inventory Management

Sales Training: Ordering Habits are a Major Factor in the Ability for Frames to Sell

Team Focus: Reflecting on Your Plan to Maximize Inventory Ordering

Optical Uniqueness: Finding Unique Brands and Styles That Keep 'Em Coming Back

Business Metrics: The R.O.I. of Your Frame Inventory and How to Maximize it

Episode 12: Hiring in an optical, it's just different

Team Focus: Hiring for Your Team? Make Sure You Use the Personality Profiler!

Optical Uniqueness: Creating a Great Team, Starts with ATTRACTING Great People

STOP Asking Terrible Interview Questions! Use these Interview Questions and Ask Them the Right Way

Business Metrics: The Cost of Hiring a New Employee to Understand the Importance of the Hiring Process

Not a member yet?

You are missing out!

$49/month

Unlimited access to the Spexy Optical Training to upskill your entire team! Give your team the resources to grow.