2 DAYS Will Change How Your Optical Performs Forever.
What if you knew exactly which frames to buy, how to price them, and how to train your team to sell them consistently? This Spexy LIVE 2-Day Event is built for independent opticals ready to stop the hamster wheel routine and start using proven systems to grow revenue, improve patient experience, and increase capture rate.
Spexy is hosting this event for FREE to all NEOS attendees.
You MUST RSVP below.
Downloadable Schedule
Saturday, April 18th
Sunday, April 19th
Saturday
Saturday, April 18 at 9:00am
10 Ways to Build Trust & Motivate Patients to Buy
with Kayla Ashlee 1 hour workshop
Would you believe that the interactions you and your team are having with your patients are unintentionally sending signals NOT to purchase from you? YIKES!
Verbal and non-verbal communication can be mastered to send the right signals along with stronger patient connections. This workshop will give you and your team the control to genuinely influence your patients’ decisions. Then you will be given tactical steps you can implement to build a stronger connection with your patients and create a more captivating experience in your optical.
Saturday, April 18th at 2:00pm
Proven Frame Merchandising: Techniques to Influence Patients
with Kayla Ashlee 1 hour workshop
The disappointment of patients leaving with their prescription is all too common. Once you can identify how your team and your displays are contributing to your patients walking ... you can change it.
This workshop will give you the techniques to genuinely influence your patients’ decisions that you can begin implementing right away. We will review common mistakes that are made when merchandising the optical gallery. Then you will be shown the dramatic difference of ideal merchandising and see first hand what it looks like in actual opticals just like yours. Bring the whole team in for this one!
Sunday
Sunday, April 19th at 9:00am
Decoding Gen Z: Selling to the Next Generation
with Kayla Ashlee 1 hour workshop
When it comes to Gen Z patients we find ourselves at a loss for words. Gen Z seems disinterested, completely disengaged, and not at all wanting to shopping our optical.
News Flash: They are not any of those things! They are assessing you, hungry for your direction and proven to be the generation happy to pay more for a product they value. We will reveal this misunderstood group and how they are easily predictable. Learn how to create a more modern optical experience with Gen Z because they are your optical's future.
Friday, Feb 20 at 11:00am
Stop the Walkouts
Using Master Communication Techniques
with Kayla Ashlee 1 hour COPE & ABO Credits have been ordered for those who registered COPE Pending
Would you believe that the interactions you and your team are having with the patient are unintentionally sending signals to NOT purchase from you? Verbal and non-verbal communication can be mastered to send the right signals along with stronger patient connections. This course will give you and your team the control to genuinely influence your patients’ decisions.
Meet your Speaker
Excellence LIVE at Eyeball is designed to go beyond compliance, these talks and workshops focus on real-world solutions that improve optical performance, team communication, retail strategy, and patient engagement. Sessions are taught by industry leaders who actively work in independent practices—not corporate theory, not recycled lectures. You will gain practical insights, optical-tested systems, and fresh perspective you can take straight back to your optical to implement on Monday mornin'.
Kayla Ashlee
ABOC @bespexy
As the founder and CEO of Spexy®, Kayla created a binge-worthy online training platform designed to help independent opticals master the art of connection, selling more eyewear, and build thriving, profitable practices. She’s a certified optician, international speaker, podcast booster, and the creator of FrameTurn®. Known for her bold, no-BS delivery and relatable, high-energy presence, Kayla’s been featured as one of Vision Monday’s Most Influential Women in Eyecare in 2025, appeared on the cover of Invision Magazine, and was honored with the 2025 Optical Women's Association Emerging Leader Award.
Whether she’s speaking to a packed room of industry pros, is coaching optical teams online, or headlining popular podcasts, Kayla brings fresh ideas, fierce encouragement, and proven tools to back it all up. If you’re ready to rethink optical? You’ve found who you need. To learn more visit www.spexy.co.
Contact us!
[email protected]
Email is usually the fastest!
(929) 777-5817
We pride ourselves in being SUPER helpful! Drop us a DM, send an email, or give us a call.
Meet your Speaker
Excellence LIVE at Eyeball is designed to go beyond compliance, these talks and workshops focus on real-world solutions that improve optical performance, team communication, retail strategy, and patient engagement. Sessions are taught by industry leaders who actively work in independent practices—not corporate theory, not recycled lectures. You will gain practical insights, optical-tested systems, and fresh perspective you can take straight back to your optical to implement on Monday mornin'.
