Mini Series Collection

1. Your Optical Story Mini Series

   10 lessons

   1. Welcome to the mini course!

      1. Nobody knows your mission statement...it's true.
      2. I created a story.
      3. The mini course plan.

   2. Creating Your Optical's Story

      1. Leadership dynamics of opticals. The "dictator-style" will not convey your story.
      2. Finding the focus [Exercise for Leadership]
      3. Identify the core values [Exercise for the Whole Team]
      4. Finding Your Optical Story Worksheet

   3. Sharing Your Optical's Story

      1. Now that you have a story, make sure everyone knows it.

   4. Search for Your Personal Story

      1. Knowing each team member's story will allow for the office to cater to their strengths.

   5. What's Next?

      1. What will you master next?

2. Optical Efficiencies Mini Series

   10 lessons

   1. Episode 1: Bring the WOW Factor to the Patient Experience

      1. Exposing the Optical Practice Inefficiencies
      2. Bring the WOW Factor to your Patient Experience
      3. Did You Know What YOU Say Will Predicts Sales?

   2. Episode 2: Use Families to get Butts in the Chair & Schedule

      1. Fill YOUR Schedule with Low Hanging Fruit!
      2. Insurance Verification Can Be Easy, I Promise!
      3. Maximizing Family Units & Multiple Plans on Autopilot

   3. Episode 3: Warranties bring the "WOW"

      1. Manufacturer Warranties Are Losing You Money, Ouch!!
      2. Calculate Your Cost of FREE, It Is Not What You'd Expect!
      3. How to Cover Your Costs with Warranties.
      4. The Proven Warranties Method that Will Increase Revenue & Make Patients Happy!

3. Poor Fitting Lenses Mini Series

   14 lessons

   1. Welcome to the mini course!

      1. Earn your Certificate!
      2. Thoughts from your instructor
      3. What we will cover

   2. Foundations of Prism

      1. The Basics
      2. Lens Experiment
      3. Understanding Base Direction

   3. Prescribed Prism

      1. Relieving Prism
      2. Compounding & Cancelling

   4. Unwanted Prism

      1. Poor Fitting Lenses
      2. What Your Patient is Seeing
      3. Measuring Unwanted Prism
      4. Example: Hannah's Experience

   5. Actively Keep Your Patients

      1. What are you gonna do about it?

   6. What's next?

      1. Check this out...

4. Frame Board Overview Mini Series

   2 lessons

   1. Welcome to Frame Board Mastery!

      1. Earn your Certificate!

   2. Refining your frame management skills

   3. Wrapping up this mini course

      1. What's next? Check this out...

5. Hiring in an Optical Mini Series

   15 lessons

   1. Welcome to the mini course!

      1. The course on refining your interview process and creating an environment people want to be a part of

   2. Let's get Started with Office Appeal

      1. Create a environment that attracts the best people
      2. State the benefits
      3. Let 'em know how they can grow ($$$)
      4. Everyone wants to feel appreciated
      5. Think your team is ungrateful?

   3. Interviewing

      1. Start asking the right questions the right way
      2. Oh no! Don't say that!
      3. The Soft & Dig questions
      4. The remaining questions
      5. DOWNLOAD: Interview questions that get below the surface

   4. Foundation to Succeed

      1. You have got to give them the BEST chance

   5. A Team-Focused Process

      1. Seems like a no-brainer, but it is the easiest to lose perspective on

   6. Next Steps...

      1. Wrap-up
      2. What's next? Check this out...