Opportunity Cost
Typically it is hard to calculate the value of something you never had, until now. Eugene has created a great tool for practices to see the dollar value of what is being left on the table with exam only visits.
Exam Room Influence
Now that you know the value, you have got to be able to make change. Kayla reveals what school failed to mention when talking to your patients. A few adaptations of what is said in the exam room is making massive improvement on patient purchasing.
Make It Attractive
Your optical is missing out to patients purchasing online. Let’s be honest, online has made themselves sexy. The least you can do is make sure your optical gallery is appealing. Here we apply proven methods of retail science to the optical to attract your patient.
About Your Presenters
Eugene Shatsman
As the Managing Partner of National Strategic Group, he leads hundreds of experts in transforming marketing and consumer/patient behavior data into real results. Eugene is known for his high-energy presentations based on eyecare-industry data.
Kayla watched him deliver a captivating keynote at a Power Practice event, where he revealed missed opportunities to optical leaders who walked away with a plan of action and a sense of confidence to make real change.
Kayla Ashlee
A certified optician, dynamic international speaker, and unapologetic optometric renegade. Kayla doesn’t just talk about change, she builds it. Kayla is known for shaking up the status quo with her direct, relatable, and results-driven approach to training optical excellence. To learn more visit www.spexy.co.
It's Recorded & Ready for Ya
Let's Level Up Your Optical!
Register to Watch the Recorded Webinar
By submitting this form I understand my info will be sent to the speakers, Kayla and Eugene.
After submitting, check your email for the webinar link.
The link may take up to 5 minutes to arrive.
Not a Spexy Member yet?
You are missing out!
$49/month
Unlimited access to the Spexy Optical Training to upskill your entire team! Give your team the resources to grow.
